![]() ![]() ![]() Of course, some are reluctant to employ this strategy, worrying that it'll backfire and drive prospective partners away out of fear of being rejected. While playing hard to get is a common strategy used to attract mates, past research has been unclear about whether, and if so, why this strategy works - which this study sought to clear up. "That makes them seem less valuable and appealing - than those who do not make their romantic interest apparent right away." "People who are too easy to attract may be perceived as more desperate," says Birnbaum. The duo of Gurit Birnbaum, a social psychologist and associate professor of psychology at the IDC Herzliya, and Harry Reis, a professor of psychology and Dean's Professor in Arts, Sciences & Engineering at the University of Rochester, discovered that immediately reciprocating another person's interest may not be the smartest strategy for attracting mates. In a new study, published in the Journal of Social and Personal Relationships, they show that making the chase harder increased a potential mate's desirability. ![]() A team of researchers from the University of Rochester and the Israeli-based Interdisciplinary Center Herzliya examined the effects of playing hard to get, a mating strategy that is likely to instill a certain degree of uncertainty. ![]()
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